We had our ITM CoE meeting on this immediate past Tuesday, where in a case of life imitating social media I got to meet Mick Leyden in-the-flesh, as it were, after meeting on Twitter.
In the course of discussions around the table, one topic that came up – quite apart from the topic of, somehow, Viagra – was using tag clouds as a way of communicating the big issues to clients from interviews. One of our members, Shauna, had thought of tag clouds for blogs, but not in the context of using it to show a client and reflect back what they have said. I recently used the tag cloud, www.wordle.net, to demonstrate to a client what I’d gleaned from my one-on-one interviews with them.
It was really helpful to just demonstrate what had been said. Interestingly, the conclusions of priorities after three hours of analysis were just about the same as just running the text through the tag cloud generator. But of course, less valid.
Anyhoo – if you want a way to brighten up the results of interviews, I would heartily recommend this as a new way to communicate the message.