I am back as a blogging evangelist, apparently. Earlier in the year I was asked to present for Key Forums at a March conference in Sydney entitled Blogs, Wikis & RSS. Unfortunately it was delayed due to several administrative difficulties, but it was rescheduled to late August.Â
The new brochure has come out and you can find it here:  Blogs, Wikis & RSS.Â
There are several good reasons to attend, mostly due to the current and future impact that blogs are having on internal organisational communication, as well as communication across the client divide. Handily, the brochure outlines what Key Forums see as the key reasons to attend:
Key reasons to attend:
- Understand how blogs are used as an effective marketing and client communications tool
- Create and implement your organisations blogging strategy
Change the way your stakeholders interact with you by providing RSS feeds and the option to express opinion through blogging- Learn how blogs, wikis & RSS can broaden your marketing and communications mix
- Strengthen branding, CRM, collaboration and corporate communications
- Learn the legal implications of implementing such tools and how to be fully prepared
My session is at 4pm on the first day of the conference (so I’ll have to wake everybody up for that one) and the topic is ‘Implementing your online collaboration strategy’. So the presentation will cover:
- Creating a collaborative workplace/team
- Who should be on it, manage it and run it?
- Getting it started & encouraging use
- Marketing the benefits to employees:
- Increase productivity
- Realise their potential in the workplace
- Encouraging company-wide participation:
- Strategies to bring ‘lurkers’ out of the shadows and into the discussion
So there you have it – blogging evangelism for beginners. The conference seems to be aimed at, essentially, people who are aware of blogs but don’t know exactly what the impact will be on their business.