This article popped up on my LinkedIn feed this morning:
“How Intel’s CIO Helped the Company Make $351 Million”
In essence they used data analytics to provide better guidance to their sales people as to who to call, when to call, and in what order. The entire thing is built around a data model that guides decision-making in the sales process – obviously, drawing on the large datasets that they have internally.
I just thought this was extremely relevant to the two core aspects of the course: data analytics and the role of IT in the organisation.
Thanks: Micheal Axelsen